The launch of the third iteration of the Fender Tone app required a full revamp of the campaign landing page.

I wrote all the headlines and copy for this page, collaborating with the Product Dev team to highlight the exciting new features and compatibility options with Fender’s various digital amps. Coupled with a video demo and eye-catching key art, this campaign page was a win to alert fans of the updated app.

See the full layout of the Fender Tone 3.0 landing page below.