A few years ago, Fender wanted to put together a holiday campaign that would preach the benefits of picking up the guitar through the Fender Play lesson platform. Sort of a New Year’s resolution kind of thing.

My idea was to create an infographic that highlighted everyday tasks that would take longer than learning a song with Fender Play, in addition to calling out various value props related to playing music, such as “Get Healthier” and “Make New Friends.”

I worked with Fender’s design team to lay out the infographic, and to accompany it, I researched and wrote a piece that dove deeper into the benefits of playing guitar.

Check out the full infographic below and read the article here on Fender.com.