I helped produce a video series called Fender Studio Sessions at the famed Studio A in Capitol Records, where we brought several bands in to perform their latest singles.

Over a two-day period, the artist list included Grouplove (seen below), Butch Walker, Dum Dum Girls, Meg Myers and Youngblood Hawke.

Each shoot resulted in a 360-degree content experience, with video performances, high-level photography, backstage interviews and feature stories that all culminated in separate landing pages on Fender.com.

For a taste of what came out of Capitol Records, check out the Grouplove session below.