In order to create an easily digestible white paper for beginners to understand how to purchase a guitar, I helped spearhead the Fender New Player’s Buying Guide.

This series was an SEO winner for Fender, serving as a hub for everything anyone would need to know about picking the right guitar for them, depending on several factors. In addition to the copy, I also helped create the user flow by writing sub-articles that linked out from this page.

See the page live here and below.