Sheffield metalcore act While She Sleeps has been tearing it up for over 15 years now on the metal scene with a DIY approach, with founding member, guitarist and primary songwriter Sean Long leading the charge.

Partnering with Long was a coup for Charvel, as he represented a younger, more experimental demographic than the brand’s other signature artists.

For this campaign, I came up with the overall key art tagline, positioning statement and editorial for his dedicated landing page, in addition to copy for the corresponding email campaign.

For the campaign, I conceived the layout and wrote all the copy (headline, positioning statement, key features, editorial, etc.) for his artist landing page, in addition to the dedicated email communication. 

See the entire landing page below or here on Charvel.com.