Taking a swerve from the typical artists that make up Charvel signature artists, Steel Panther guitarist Satchel was the perfect person to embody the swagger that many fans love about the brand.

For this campaign, I came up with all the copy for the tagline, landing page (including the editorial feature) and corresponding email campaign.

I also flew up to Las Vegas to interview Satchel for the campaign video, which you can watch here. We spent an entire day making this irreverent, but also brand-friendly, feature.

Check out the full page here or below.