From showstopping Grammy performances to sold-out concerts around the world, H.E.R. is one of the most electrifying musicians doing it today.

For her second signature model with Fender, we wanted to tell the story about her humble upbringing in Vallejo, Calif., under the rich tutelage of her father, an accomplished musician in his own right.

Accompanying a video interview with dad and daughter – much of which was shot backstage at Wembley Stadium – I was taken with further editorializing her journey and diving into what makes this Stratocaster special.

The final deliverable was a robust landing page highlighting the Strat’s features, an overall positioning statement and short feature to paint the picture.

Check out the full page here or below.