To capitalize on the 2024 schedule release, I built an app experience through our vendor Rover.

I made this a homepage takeover of the app for a full week and then added it to the navigation menu.

Featuring eye-catching design, the app experience was created to accomplish 2 things:
1) Drive revenue and make it easy and enticing to purchase tickets and merch through links that were attached with UTMs to track sales.
2) Feature all the schedule release content our Panthers content made.

To date, the app experience has garnered over 321K views, 30K button taps, and perhaps most importantly, it has driven $120K in ticket sales through directly made through those links.